Pure Blog

On Cloud 9 with Paper Cloud

On Cloud 9 with Paper Cloud

The best kept secret in the beauty industry is a 2-in-1 hack. This is something only we offer, no one else can give you this... but we are generou...

Introducing - The Pure Aura Instagram Grid

Have you taken a look at our instagram lately and wondered, "what is going on!" We have a fresh layout call The Grid, and there are so many things...

The 411 on Activated Charcoal

If you’re not living under a rock, you know that activated charcoal is one of the most popular ingredients to use in products. Here are some reason...

Tips to Reduce under-eye puffiness

Simple tips and trick to reducing the appearance of under eye puffiness.

Sheet mask hacks

Here are some simple ways to get the most bang for your buck when using sheet masks!

How to tame your pores

Bigger isn’t better when it comes to your pores. Here are simple ways to tame your pores.

The Basics on Essence

This product is one that's notable effects make it one to look at. Here are the bare bones of what essence is.

What is a T Zone?

Here is where your T zone is and why you should know it.

Hydration and your skin

Dry skin is tough to deal with. Signs of dry skin include scaliness, flakiness, and redness in your skin. But having dry skin may be an indicator o...

Habits you didn't know affect your skin

It’s easily forgotten that other things that aren’t skin care products also affect your skin. Indulging in certain habits may bring a greater effec...

Product sequencing: When to use what

It’s hard to guide yourself through a hoard of products. Some products impede the effects of others or are meant to boost each others effects. Here...

How to use a peel off mask

This type of face mask may not be new to some but can be tricky for some to figure out how to use it properly. Here is the proper way to use and ap...

Festival Season Skin Care Essentials

Coachella is coming up, which mean festival season is upon us! Music festivals have become a popular pastime for contemporary music lovers but date...